For the second year in a row E-hydrate announces its sponsorship of Derrike Cope Racing #70 Xfinity Series NASCAR to launch E-hydrate’s new natural protein and joint health product, ACTIVE Protein On-the-Go. This race will be the fourth in a series that kicked off in Daytona this year and is part of the brand’s sponsorship of Derrike Cope’s NASCAR West Coast Swing that also included Las Vegas and Phoenix.
E-HYDRATE: MEETING THE DEMANDS OF RACING
Protein On-the-Go ACTIVE is the world’s first ready-to-mix natural protein and joint health product designed for active adults. ACTIVE is low sugar, low calorie, balanced adult nutrition with the added power of glucosamine and Omega 3’s to promote healthy joints. Veteran NASCAR driver and team owner Derrike Cope relies on E-hydrate for race day. “The demands of driving are intense and you have to be in top mental and physical condition. E-hydrate products are natural and give me the nutrition I need to perform at this level. We are extremely pleased to have E-hydrate on board and we’re excited about its new ACTIVE products,” stated Cope.
E-hydrate also offers a complete range of natural hydration and protein products for athletes and the entire health-conscious family, which are available at Target and target.com. “It’s common for drivers to be treated for dehydration right off the track” says Peter Evans, Chief Marketing Officer for E-hydrate, “bringing E-hydrate to the demanding world of high-performance auto racing makes so much sense. We’re excited to once again support the Derrike Cope team.”
E-hydrate ready-to-mix protein powders are the first of their kind to offer on-the-go protein with electrolytes essential for ideal hydration. These natural protein powders are designed to help mitigate potentially dangerous dehydration and shorten recovery time from any intense activity. Famed NASCAR driver, Jimmie Johnson, was treated for severe dehydration after competing in Richmond, Virginia early in the 2015 season. “Johnson’s experience with extreme dehydration is not just something a professional athlete contends with. Studies have shown that more than half of all adults are ‘chronically dehydrated’ and simply do not get the fluids and nutrition they need,” commented Evans, “E-hydrate is a solution for everyone which is natural and tastes great.” E-hydrate may be found at Target stores nationwide on the top shelf in the section where protein and nutritional bars are featured, near the pharmacy and vitamins.
Derrike Cope has competed in all four major series of NASCAR for 35 years. He is the owner of DCR and driver of the number 70 Chevrolet Camaro in the NASCAR Xfinity series. Cope has had two NASCAR Cup Series victories, including the Daytona 500, numerous top fives and tens, pole positions and a Busch Series win, now Xfinity series. Hailing from Spanaway Washington, Cope competed very successfully early in his career winning numerous NASCAR Winston West Races as well as Rookie of the Year award. He was inducted into the NASCAR West Coast Hall of Fame in 2013.
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